When was the last time that you tried to print something out but ran out of ink? Almost everyone has had a situation happen when they were trying to print out something that they needed, like directions, a new recipe, or even invitations to a party, only to find that they had much less ink than they thought they did. The world seems to end and everything hangs in the balance while you search for a friend with a printer who can help you, or frantically rush to the library. Your first instinct to address your ink deficit may be to sprint to an office supply store to buy more ink. But what about the prices at your local office supply? The price of ink is absolutely outrageous, and can make even someone who needs to have ink desperately think about whether or not they truly need to print something out.
Look Online
Have you ever stopped to wonder why it costs so much to purchase ink in a store? The chain of middlemen to get the ink to you is long and each person who touches the process of getting the ink to you adds cost. First of all there is the manufacturer. Printers are at their least expensive point in history, and this can be attributed to a few reasons. The costs of production have decreased, certainly, as technology gets cheaper and mass production causes lowered production costs, but it’s mostly because the company realized that you need the ink cartridges, not the printer. This is called captive-product pricing.
Then you also have to pay the distributor. Any place of business that you frequent is in the business of making money, so they they have to add on a few dollars to the cost of the cartridge. This means that you are paying for far more than the overpriced cartridges that turn the printer maker’s profits, but the middleman’s profits as well.
After this, you have to consider the costs of shipping and handling, possible intermediaries, taxes…the list goes on and on. Now it’s hardly a surprise that ink cartridges are so pricey!
Instead of paying a fortune for ink at a store, you can, instead, buy ink online. Purchasing your ink cartridges online can be a huge expense-saver, particularly if you buy a package of multiple cartridges and pay a lot price. This lets you save on combined shipping costs and ensures you’ll always have a stash of at least a few spare cartridges. And you can save even more money if you buy recycled ink cartridges, which have been re-manufactured and are much less expensive to produce than brand new ones. Remember, when I say website online, I don’t mean like some office supply store’s website. You need to find an actual 3rd party cartridge vendor to get true savings on cheap ink cartridges.
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